What comes to mind when we think of sweets? Is it our childhood, the holidays, the guests of the little breaks we give ourselves during the day? Confectionery and chocolate products are not just food products. Although culturally named differently all over the world, confectionery is a treat for various ceremonies such as festivals and weddings where people share their happiness. Isn’t it obvious that we don’t buy these products with such a meaningful and emotional connection just for their taste? Let’s explore the world of confectionery packaging.
So How Do We Decide When Buying Confectionery?
When we consider children, the age group that consumes confectionery the most, it is very difficult to attract their attention. The design of the confectionery packaging is very important at this point. Children love the packaging with cartoon characters, creative illustrations, and vibrant colors. But what about parents? For them, besides the quality of the packaging, information such as the production conditions, calorie content, and ingredients are much more important. Therefore, a confectionery manufacturer should prefer a packaging design that contains transparent information about its product as well as appealing to the eye.
Confectionery Packaging Design Examples
- Hang Tab Packages
These packages have a pre-cut hole suitable for hanging. This allows them to be displayed more impressively on shelves at customer eye level. Often seen in retail and point of sale.
- Pillow Packages
It gets its name from its pillow shape. Displayed on the flat shelves of grocery stores.
- Gusset Packages
It is a package that lies flat when empty or with few products inside, but gains volume as the number of sweets inside increases by opening at the edges. These packs can be stapled, taped, or heat-sealed.
- Resealable Zipper Packs
Once opened, these packs can be resealed with the same care, preventing the confectionery from going stale. It also helps customers with portion control. They don’t have to consume the products as soon as they open the pack.
In addition to all these confectionery packaging designs, it is important to keep up with the trends in packaging industry technologies. For confectionery products, especially small window packaging is a reassuring option for customers. For a customer who sees the content of the product and witnesses the harmony of the confectionery with the packaging design, there is no more natural result than buying the confectionery.
As UCSA Packaging, we closely follow the packaging industry trends and realize your packaging design in accordance with your marketing strategies by our expert design team. We produce environmentally friendly and recyclable packaging in our high-tech production stations. For more information about confectionery packaging, please contact us whenever you want!
